Category: Google Ads Mobile Advertising

QUESTION Which is a recommended best practice when creating a new mobilepreferred ad creative? A) Target Search Network only B) Use exact match keywords only C) Use a mobile-optimized landing page D) Integrate mobile Flash video ads The correct answer …

QUESTION Which information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear? A) Manual bid changes B) Historical conversion data C) Test conversions D) …

QUESTION AdWords Campaign Experiments allow you to test changes to account for a portion of the auctions Test changes to your account for a portion of the auctions that your ads participates in. Automate different images and text on your …

QUESTION Business listings in Google Places can be: Physical locations or mobile applications. Entered into their own ad auction. Location extensions in AdWords Conversions in AdWords. The correct answer is: Location extensions in AdWords The correct answer is: Explanation:

QUESTION If multiple individuals make changes to one AdWords account, upon opening the account in AdWords Editor, they should: Contact all other account managers. Refresh the account in AdWords. Click “get recent changes” in the tool bar. Disapprove any new …

QUESTION You are an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget …

QUESTION Advertisers can provide physical address information about their businesses through Google Places accounts. Ads that include this type of information are eligible to show on: Any networks selected in the campaign’s settings. Mobile devices with GPS enabled only. Google …

QUESTION How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts? A) Add a customized column for “queries” on the Keywords tab. B) Use the Ad …

QUESTION An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display? affordable underwater digital camera water-proof camera camera for use underwater underwater camera case The correct answer is: …

QUESTION You have a budget of £75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of £1. How can you validate that this is the right bid amount for getting …