Category: Google Ads Mobile Advertising

QUESTION An advertiser selling anti-bacterial toothbrushes wants to invest in their brand with a set marketing budget. They want another campaign that maximizes profit as long as ROI is positive. Which account structure achieves both goals? A) Run everything in …

QUESTION An advertiser runs a report at the Campaign level and includes invalid clicks statistics. The report indicates that 20% of clicks received during the selected time period were invalid. This means that the invalid clicks were: A) filtered out …

QUESTION Which AdWords feature is compatible with Conversion Optimizer? A) Separate Display Network bids B) Advanced Ad Scheduling C) Enhanced CPC D) Ad Extensions The correct answer is: A) Separate Display Network bids Explanation: We will update later. sincerely thank

QUESTION An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the m ost efficient tool for that advertiser to use? A) My …

QUESTION How does the Conversion Optimizer use an advertisers cost-peracquisition (CPA) bid to determine the optimal equivalent cost-per-click (CPC) bid for each auction? The CPA bid is multiplied by the predicted conversion rate The CPA bid is the highest the …

QUESTION Which determines a keyword’s clickthrough rate (CTR)? A) Number of impressions divided by the average position B) Number of clicks accrued per day C) Number of impressions divided by the number of clicks D) Number of clicks divided by …

QUESTION You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone number and make the call with one click. How is that …

QUESTION A user conducts a search on the term “laptop computers” and clicks on an ad. Which landing page would be the most relevant to that user? A) A category page containing both laptop and desktop computers B) An electronic …

QUESTION An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include: negative match keywords such as -review …

QUESTION Often, the “last click” before a conversion gets all the credit. But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data? A) Campaign …