Category: Hootsuite Platform

QUESTION All of the following are true statements about defining your agency’s positioning strategy, EXCEPT: Positioning is an ongoing process that evolves with your agency, your clients, your employees, your goals, and the marketplace. A positioning strategy is best created …

QUESTION You’ve decided to focus your agency by specializing in video strategy and creation services for the eCommerce industry. All of the following are ways to implement this strategy into your marketing, EXCEPT: A)  Create a new content offer, “The …

QUESTION You come up with the following positioning statement for your agency: “We are an inbound marketing agency specializing in providing marketing and sales alignment solutions for B2B manufacturing companies.” What is this positioning statement missing? The What The Who …

QUESTION You’re a newer agency and struggling to generate a consistent stream of new clients. You’ve recently decided that you want to focus on providing website design services to clients in the travel and leisure industry. Your sales rep brings …

QUESTION Which of the following business practices does your positioning strategy impact? A.) Your hiring B.) Your marketing C.) Your services D.) A and B E.) B and C F.) All of the above The correct answer is: Explanation: We …

QUESTION Which would be the best positioning statement for Emma’s agency? “We are a full-service marketing agency specializing in helping healthcare companies drive more traffic, leads, and customers by using inbound marketing.” “We are an inbound marketing agency that specializes …

QUESTION When should you notify your Channel Consultant of your new retainer?  A)  Only if you have any issues with your retainer should you then notify your CC B)  Once you’ve delivered the first month of services so that your …

QUESTION What are indicators your agency should recommend a middle-tiered “Grow” retainer to a client? The client has a large pre-existing contact database that requires segmentation to close sales The client has a CRM with automated email sends The client’s …

QUESTION To improve your agency’s packaging and pricing, you’ve tasked your team with brainstorming your agency’s new retainer strategy. Your team comes back to you with four potential retainers your company could offer. Which of these proposals is an example …

QUESTION True or false? The retainer proposal document presented to your prospective client is best kept to one page of text. True False The correct answer is: Explanation: We will update later. sincerely thank